Digital Marketing Executive/ SEO Lead

EXP-: 2 Years

Job Summary

The SEO Manager is responsible for coordinating and implementing search engine marketing programs for clients & our in-house websites. The correct person will be goal-oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.

Responsibilities and Duties

Key Management Areas of Responsibility

• Define requirements, tasks, and resources associated with SEO strategy.
• Manage and execute the implementation of SEO strategy.
• Communication to clients, team, and management on strategy/project development, timelines, and results.
• Collaborate on client strategy and goal definition for success.
• Keep pace with SEO, search engine, social media, and internet marketing industry trends and development.
• Contribution to the company blog and at least one social media community.

Key Functional Areas of Responsibility

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.
• Develop and implement link building campaigns.
• Develop, manage and execute communication/content strategies via social communities in coordination with client goals.
• Implement and administer search engine programs (XML sitemaps, webmaster tools, etc)
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
• Communication to team and management on project development, timelines, and results.

Required Experience, Skills and Qualifications

• Passion for SEO and overall internet marketing.
• Outstanding ability to think creatively, strategically and identify and resolve problems.
• Ability to foster strong client relationships at various levels.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills

Content Writer

EXP - 1 Year

Job Summary

The content writer will develop and create content for social media, digital media, and product descriptions. Well-researched and accurate content should be produced on tight deadlines. Excellent writing, spelling, and understanding of grammar are essential to the role.

Responsibilities and Duties

• Develop content based on ideas relevant to the project
• Generating taglines and compelling content for social media and digital creatives
• Creating concise, eye-catching, and innovative headlines and body copy
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Building a following for brand on social media with creative work
• Researching markets and industries to compare and create content that is innovative and original
• Writing a wide variety of topics for multiple platforms (websites, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Creating crisp content for SMS, and Whatsapp campaigns
• Drafting simplistic and easily comprehensible video scripts in English, as well as Hindi.
• Creating enticing content for emailers and monitoring performance of email marketing campaigns
• Generation backlinks through the creation of PowerPoint presentations for PPT submission portals and answering questions posted on digital forums routinely
• Performing on-page SEO activities which include creation meta titles, meta descriptions, etc. in adherence to standard SEO guidelines

Qualifications and Skills

• Excellent verbal and written communication skills
• Excellent grasp of the English language
• Creative and innovative thinker and planner
• Confident in producing work across multiple platforms
• Able to align multiple brand strategies and ideas
• Assists team members when needed to accomplish team goals
• Able to multitask, prioritize, and manage time efficiently
• Self-motivated and self-directed
• 2 to 3 years’ experience writing for a large agency or corporation
• Ability to work independently or as an active member of a team
• Good interpersonal skills and communication with all levels of management
• Able to work in a fast-paced environment
• Strict adherence to company policies and style
• Extensive knowledge of the company, brand, and product preferred
• The ideal candidate will have a positive attitude and be a problem-solver